Since 1981, we’ve been helping brands tell their stories through branded merchandise. This year, we decided it was time to turn the lens inward, because in the 40+ years we’ve been around, our story has evolved. What started as a small, family-run dream at Jim and Sandi McCabe’s kitchen table, has evolved into something much bigger.
Our locations have grown, our offerings have expanded, and our team has continued to raise the bar on what exceptional service looks like. Along the way, however, our branding no longer captured our full story. It became clear we needed an evolved brand that reflects the services we provide, the experience we’re known for, and the personality that makes McCabe, McCabe.
Today, the McCabe brand finally catches up. This rebrand isn’t just a new look or website. It’s a clearer, more confident expression of the promise we bring to every partnership and the experience we deliver every day.
The Thinking Behind the Brand.
Since our inception, we’ve helped clients strengthen, celebrate, and unite connections through branded merchandise. And every one of those moments started the same way: with a conversation.
Conversations that spark ideas.
Conversations that shape solutions.
Conversations that build lasting connections.
This became the foundation for our evolved brand. It now reflects not only our approach, but what our clients, suppliers, and community have been telling us for years: we’re the team people look forward to working with, not just because we deliver great merchandise, but because we listen, collaborate, and build relationships that last. Our evolved brand puts this truth front and centre, capturing the warmth, connection, and trust that have always defined the McCabe experience.
Say Hello to the Evolved McCabe
Your goals. Your vision. Your merch. It all starts with a McCabe conversation.
About Us
McCabe Promotional Advertising Inc. is a full-service branded merchandise agency that helps brands spark conversations, strengthen connections, and leave a lasting impression with custom solutions that turn ordinary touchpoints into extraordinary brand experiences.
For over four decades, we’ve helped organizations transform branded merchandise into something their audiences truly appreciate. Our secret is simple: we listen first. Every project begins with a conversation — your needs, your goals, your vision. We take the time to understand your brand and your people. From there, we bring the expertise, creativity, and resources to turn your brand into an experience that people hold onto and connect with.
It all starts with a McCabe conversation.
What This Means
This rebrand marks an exciting new chapter for McCabe, but it’s one firmly rooted in our history. The values we’ve been guided by, the relationships we’ve built, and the trust we’ve earned over the past 40+ years remain at the heart of who we are. Our rebrand is designed to bring clarity to what we do, how we work, and what it feels like to partner with McCabe.
Whether you’re a longtime client, new connection, or you’re just hearing of us for the first time, we invite you to start a conversation so we can tell you what the evolved McCabe is all about.
